GILLETTE TURNS “SKEPTICS INTO BELIEVERS” AT THE GILLETTE FUSION PROGLIDE 500 PRESENTED BY TARGET AT POCONO RACEWAY
WWE Superstar John Cena to Serve as Co-Grand Marshal with Fans Selected by Gillette Young Guns throughout Race Weekend
Boston, June 2, 2010 – Gillette® [PG], the world’s leading grooming brand, today announced that WWE® Superstar John Cena® will serve as Co-Grand Marshal along with “Gillette Fusion ProGlide Believers” at the Gillette Fusion ProGlide 500 Presented by Target at Pocono Raceway on June 6, 2010.
Leading up to the race, Cena and the Gillette Young Guns, including Kyle Busch, Clint Bowyer, Carl Edwards, Denny Hamlin, Kasey Kahne, Joey Logano along with Ryan Newman will invade the campgrounds race weekend in an effort to turn NASCAR fans from “skeptics” to “believers” of Gillette’s newest razor – the Gillette Fusion ProGlide™. Select “believers” also will have the opportunity to participate with Cena in the pre-race activities, which includes commanding the drivers to start their engines.
The Fusion ProGlide shaving system is a significant advancement in shaving performance will be available to consumers in stores on June 6.
The Gillette drivers will be incorporated into all planned activations, including at-track, creative and digital, to support the launch of the Gillette Fusion ProGlide. Gillette continues to utilize NASCAR as a vehicle to market its brand. Since its inception in 2003, the Gillette Young Guns program has been at the forefront of all its NASCAR-related activations.
The Gillette Fusion ProGlide 500 Presented by Target will air live on TNT at 1 p.m. ET on Sunday, June 6, 2010. For ticket information visit http://www.poconoraceway.com or call toll free 1-800-RACEWAY (1-800-722-3929).
As part of the race entitlement, Pocono Raceway is offering a 15% discount on tickets throughout the race weekend when you enter the promotional code, “PROGLIDE”. Visit www.poconoraceway.com to enter the code and receive your discount.